In recent years with a new advance in technologies, dependence on the digital sphere has amplified. People are engaging themselves online for all kind of information making digital marketing the best way to reach out. A lot of companies big or small are opting for the digital platform for marketing. As a result, the demand for digital marketing professionals has increased.
Learn the fundamentals of digital marketing along with understanding the whole digital marketing process.
The digital marketing certification program will cover:
1. Website planning and creation-
Learn how to build a website from scratch. We will guide you through on how to conceptualize and create an engaging corporate website. Build a website that suits your niche.
2. Content Marketing Strategy-
Learn how to generate leads for your business through relevant content. Get to know how to create and distribute your content to bring in more traffic to your website. Learn how to format and implement your ideas into your website through content.
3. Email Marketing
Learn more than just how to construct an E-mail. Learn how to shoot thousands of bulk emails, reach the inbox, generate leads and sales with email marketing.
4. Search Engine Optimization (SEO)
SEO is one of the fundamentals to improve your website ranking on search engine. Learn how to rank your own website on the top of Google search through SEO. Learn both off-page and on-page SEO to leverage better business for your brand.
5. Social media marketing
Learn the most important key terms related to social media platforms like Facebook, Twitter, LinkedIn, and other important social signals. Learn how to utilize social media as a marketing medium for your website with important online tools. From creating your business page to promoting it, learn how social media can be optimized for that.
6. Lead Generation and conversion
Master the art of generating leads online and converting them into sales by creating landing pages. Generating leads is crucial for any business. Learn how to convert your leads into customers/clients to generate more sales.
7. Pay Per Click Advertising (PPC)
Be an expert in running a campaign online. Learn how to create, run and optimize PPC campaigns in Google Adwords for better conversions at a low cost.
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