- November 22, 2018
- Posted by: Sandeep Kumar
- Category: Digital Marketing
Shed some load off your website to speed up its loading speed and boost your conversion rates. Focus on the necessities and eradicate the irregularities to make your site surfing experience a pleasant one.
Currently Speed, is the pivotal conversion clinching factor in the business of e-commerce and a internet driven society. A scenario where everyone has hopped on to the wagon of defining their existence with a fast paced lifestyle, any element cutting short that pace, is sure to lose its value.
A fast-loading website, a fast delivery of service and a fast payment process, are typical features of any successful internet based enterprise; being fast and saving strides on the clock seems to be the most desirable selling point to every potential buyer in the 21st century.
Studies show that an average viewer expects a page to load in around 2 seconds. If your website fails to perform within this time frame, rest assured, your visitor is in no mood to hand out a charity, rather he/she is going to turn to one of your competitors with a better page loading performance. Your existing/repeat viewers however, are a different case entirely. With them you have already established a repo and brand loyalty, and these visitors are significantly more promising ( in terms of conversion, ) over the first-comers. However, in order to build such a repo, you need to hook and retain as many first time visitors as possible. Which again is not going to be possible with a slow page loading speed.
Your page speed reputation with Google, counts.
UX or user experience is very seriously taken into consideration. Every accomplishment of your website and every blunder is noted down by the cutting edge analytical measures of google. Feature loaded websites generally take around seven seconds to completely load the page. The users on the other hand, expect this process o be completed within 2-3 seconds. Websites reaching closest to this mark, is ranked higher by Google as compared to others. Google compares competitive website on different scales and different factors of evaluation for ranking. One such factor of evaluation is the page loading speed; although determinants such as country, device and network are taken into consideration as well. Everytime a new user deserts your page based on long page loading duration, google marks it as your page’s drawback. At a single stroke your business loses both online conversion and ranking.
The dampeners of website loading speed
The host: Buying a cheap host domain will render nothing but a cheap speed. Ensure to buy premium offers to maximize the website speed both in present and long run.
Large sized files: Websites with enormous sized pictures will critically wreak havoc on the website speed. It is best not to attach unnecessarily large-sized files simply for the sake of show off, rather use promptly small and effective images that allure ( the end users ) and explain ( your purpose ) at the same time.
Exaggerated website designing: Sometimes designers tend to traffic the website design with tons of features and interfaces simply because of their availability; that should not be the case. The designer must recognize the sole motive of the website and accordingly include an user-friendly effective interface. Further, as far as styling is concerned, it is important to comply with the branding aspects of the business and accordingly design a minimalist yet appealing layout. Keeping the design light, will drastically speed up the page loading.
Browser, plugins and app incompatibility: Before launching the website it is advised to test run on all different browsers to ensure a generic smooth functioning. Further, efficiently optimize the plugins and apps that integrate with the ecommerce website. Failing to do so, will put the website speed at a snail’s pace.
Use a faster DNS provider: A Domain Name System is a database for IP addresses and hostnames linked to them. Now as you enter an URL into the web browser, your computer using the DNS starts looking for the associated IP address to that particular URL, across the internet. This process of search is known as DNS lookup. Now the speed of your DNS lookup will determine your page loading speed. The only way to upgrade your DNS lookup speed, is to switch your DNS provider to one with a greater speed.
Media with external embedding: If the business chooses not to upload the videos to their host server, and embed the external link instead ( which is easier to do, ) the website loading speed will take a major hit.
Go for a thorough compression: Compression is a tool you will find largely handy, when you run out of all other technical means. Employ a compression audit network to evaluate the size efficiency of your webpage, and try to achieve the minimum possible page size without compromising any quality.
A huge load of ads: Although the ads are a massive patron to the website’s cause, they can also distract and appall the viewers and even slow down the website.
Use browser caching: This step will help certain elements of your webpage to be stored on the hard drive of users computer as a cache memory or temporary memory, on the first visit. For subsequent visits to your website, users computer won’t have to send for HTTP request to the page server, rather simply load the elements from the cache memory of user’s computer. This procedure will dramatically increase the page loading speed of repeat visits to your website.
Choosing the appropriate hosting option: Budget is always a concern and rightly so. Hence, when choosing a hosting option, most startups go with the cheaper options. However, once the business starts to sweep in its ROI and enters its up gradation phase, it is pivotal to improve the hosting system first and foremost. A faster hosting service is a must to allow a greater inflow of traffic. Now if you are planning to upgrade then you will find three major hosting services -Shared hosting, VPS Hosting and dedicated server. Shared hosting comes the cheapest, where you share he main server’s CPU, disk space and RAM with other businesses. Next in line is the VPS hosting, where you still share the main resources of the server with other businesses, but you get your own dedicated share of the main hardware through a virtual system. And finally upgrading to a dedicated server will give you the entirety of the server’s resource to yourself. In theory a dedicated server will give you the maximum page loading speed, but, if you take into consideration the cost-efficiency, VPS hosting will come through to be the optimal option.