- November 28, 2018
- Posted by: Sandeep Kumar
- Category: Search Engine Optimization (SEO)
SEO blogs have a great scope of providing you with a thorough understanding into how to improve your SEO performance and online presence.
Once on the internet you will come across innumerous SEO blogs by various businesses, digital marketing companies, SEO tool companies and individual marketers. Reliability, however, is always a question at stake. While some blog will effectively help you fetch a better understanding of the process, some might mislead you into a counter-productive direction. Hence, before get along with a particular blog, it is always advisable to quickly run a background check on the blog publishers and receive a notion on their authenticity.
The most prominent SEO blogs as of 2018
Google Webmaster Central Blog: When it comes to Google, it is quite safe to say, authenticity won’t be one of the concerns. This is the official source through which Google announces its SEO related news and updates. This blog typically posts content related to the Google products Webmaster uses in the SEO process. Considering how the Google ranking mostly impacts your businesses online presence, keeping updated on the Google Webmaster Central Blog, seems like a pretty solid strategy.
The Moz blog, lead by Rand Fishkin ( co-founder,) often called as the “Wizard of Moz,” in the digital marketing industry, is probably one of the finest SEO blog available over the internet. The blog provides thorough guide on topics such as website redesigning, achieving optimal conversion and such, by industry experts such as Will Critchlow, Miriam Ellis, Dr. Peter J.Meyers, Britney Muller and many more . This blog is particularly loved for its weekly lessons on SEO, by the marketing Wiz, Rand Fishkin himself; a segment termed by the blog as “Whiteboard Friday.” Currently the blog has addressed issues such as, “The difference between URL Structure and Information Architecture,” “What the local Customer Service Ecosystem Looks Like in 2019?” “How Do Sessions Work in Google Analytics?” And, “Building Links with Great Content-Natural Syndication Networks.”
Yoast is often rejected by many entrepreneurs due to its self promotion of Yost plug-ins and such, but, if one could avoid such posts and look beyond, there are many critical issues of SEO being addressed on this blog. The majority of these posts are written by the CEO and founder of Yoast, Joost de Valk, who himself is an experienced WordPress developer. Consequently, his insight on open-source content management is gold! Yoast blog proves sincerely SEO boosting posts such as, “Open source: reducing boundaries and creating opportunities,” “Annelieke’s Analytics: The Power of Landing Page in Google Analytics,” “Avoid these site structure mistakes!” And other similar posts.
Providing one of the best insights into Google SEO after Google Webmaster Central Blog, SearchEngineLand.Com is one of the frontline publications when it comes to SEO blogs. SearchEngineLand takes an edge over the other blogs particularly through its comprehensive approach to the industry. Current trends, feature announcements, product changes, nothing goes amiss by this blog. Matt McGee, the Editor-In-Chief, is the key man behind the success of SearchEngineLand. Danny Sullivan was the other important figure who co-founded Third Door Media, the publishing company of earchEngineLand, but now has parted ways and joined Google as a Public liaison. Posts like “Solving complex SEO problems require a new discovery approach,” “Google penalties and messages explained – Search Engine Land’s ultimate guide,” “Google: Algorithm Updates” and “How to use Chrome User Experience Report to improve your site’s performance,” are example of posts on SearcEngineLand that will help you establish a technical bedrock understanding of the digital marketing industry.
HubSpot shares an approach similar to that of SearchEngineLand, where they succeed in covering all the essential elements of SEO management. HubSpot unlike many of its competitor blogs, provides additional help, such as free courses, research & reports, customer case studies, guide and Ebooks. HubSpot yet again does something that most other blogs fail to do, i.e, approach three executive branches of marketing separately, marketing, sales and service. This blog also takes a very simplistic ( and user friendly ) take on the subject, cutting short on all the technical complexities, yet keeping the entire content very much engaging and realistic. The most unique feature of HubSpot is that apart from imparting general information, understanding and knowledge on the subject through its posts, it also provides its users with tangible features (not-self promoting features like plug-ins,) that will actually find application in the digital marketing process. “How to Start a Blog: A Step-by-Step Guide [ + Free Blog Post Templates,]” “23 Funny Email Subject Lines Begging to Be Opened,” “10 Strategies to Promote Positive Customer Reviews for Your Brand or Business.”
In the line of digital marketing, the name speaks for itself. Credits testifying the authenticity of his blog are endless. He is the co-founder of three SEO management companies, Crazy Egg, Hello Bar and KISSmetrics. He advises companies like Amazon, NBC, HP, Viacom and GM to boost their ROI from digital marketing. And if all this was not enough, Forbes considers him one of the Top 10 online marketers. NeilPatel blogs essentially focuses on four very effective aspects of digital marketing, “The 1-Critical Factor Your Business Needs To Have To Dominate Google,” “The Little-Known Way To Increase Your Traffic Without Writing More Content,” “How to Rank Higher Without Building More Backlinks” and “How To Increase Rankings in Less Time.”
Led by Brian Dean, Backlinko blogs majorly focus on link building and white hat SEO techniques. Internet marketer Larry Kim defines Brian Dean as, “the unicorn among a sea of donkey SEOs.” Backlinko is not one of those blogs with posts that run around in circles and beat around the bush, rather it directly cuts to the chase, with posts such as, “How I increased My Traffic By 110% In 14 Days” and “We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO.”
Led by the digital marketing guru Neil Patel himself, Kissmetrics blogs lay special emphasis on aspects of analytics, marketing and testing. The blogs are not only written by expert marketers but also carry a lot of research and data behind each blog. The blog also appears to contain relevant content for both beginners and advanced marketers. Kissmetrics, contain blogs on topics such as, “Want More Traffic? Deindex Your Pages. Here’s Why,” and “The 5 SEO Basics You Need To Master.”
SEMrush has exponentially picked up popularity over the last couple of years, especially because of its hardcore technical posts. An unique feature of this blog is that, this blog also releases blogs on other blogs who provide information on similar topic; blogs such as, Google research blog, Moz’s Blog, Aaron Bradley’s blogs, Bill Slawski’s blogs, Merkle’s digital marketing reports, and so on. Apart from such posts, SEMrush is flooded with technical “How-to” blogs. Such blogs are the crown jewel of SEMrush. “How to build a powerful keyword list for a thematic PPC campaign,” is one such topic that showcases an instance of how technical their posts can get. SEMrush themselves provide decent analytical tools and plug -ins, hence, blogs on the application and usability of such tools, will also be a common sight.